5 Storytelling Mistakes Small Businesses Make (and How to Fix Them)
Storytelling is one of the most effective ways small businesses can stand out, but many unintentionally undermine their efforts with a few common mistakes. The good news? Every one of these can be fixed quickly once you know what to look for.
The Science Behind Why Stories Sell—and How Small Businesses Can Use It
In a crowded marketplace, small businesses often feel outgunned by bigger brands with bigger budgets. But there’s one powerful advantage small businesses naturally possess…
Responsible AI in Marketing: Helping Small Businesses, Not Replacing People
The recent layoffs at Amazon linked to AI automation have reignited a critical conversation: how do we use artificial intelligence responsibly? For small businesses, AI should never be about replacing people — it should be about empowering them.
The Power of Story: How Leadership, Brand and Customer Success Stories Build Connection and Loyalty
In a crowded marketplace where products and services often look the same, the most memorable brands aren’t just selling something, they’re telling something.
AI in Small Business Marketing: A Powerful Tool to Amplify Your Message
AI can help small businesses save time, create smarter content, and improve consistency—but it works best as a supportive tool, not a replacement for human creativity and strategy. The real power comes from blending technology with your unique brand voice and insight.